FAMILY BUSINESS MUNTEANU IONEL

A tradition with queen-bees in a royal place
“Our honey processing hall is located in Bunești-Brașov, a quiet and wonderful place that tourists called it Heaven on Earth. Being a family business, the employees are just us, the family”. These few words have an entire marketing sense for Ionel Munteanu and his family business in apiculture. Let’s take the concept of family which stands for care and inheritance. Munteanu family honey-history starts in the 1960s, “when the love for bees and beekeeping impressed my grandfather. Then, at the age of eight, my father joined first pastoral trip and from that moment on every summer meant work, desire, hope, work again and care for their bees. After 50 years, as the third generation of beekeepers, we take care of a beautiful apiary of 300 bee families”.
But what makes this honey so special? Just consider that the apiary’s region includes the Viscri Village, known in the whole world because HRH Charles the Prince of Wales owns here his famous Romanian guesthouse. The prince, part of a group of nature enthusiasts, believes to have found, in this corner of Europe, a rural idyll long lost in other parts of the world. The business is a way of life for Munteany family, as they tell us, “beekeeping is so much more than a source of material profit for us, offering us a continuous mental and spiritual satisfaction”.

Commercial brand:

QUEEN OF TRANSYLVANIA

Company:

FAMILY BUSINESS MUNTEANU IONEL

Postal address:

85 Bunești Village, Brașov County, Romania

Landline:

+40 757 343 356

Representative’s name:

Diana Munteanu

E-mail:

dianamunteanu44@yahoo.com

Website:

www.procesaremiere.ro