Strong essences are held in small businesses
As fall begins, new colours claim their rights into the fields that not so long ago were dominated by the typical yellow of the cereal crops. Only in the last five years, the surface of purple-coloured Romanian lavender fields increased 13 times, from 30 ha (2013) to 380 ha in 2017, as official data shows. Making a living from top quality green agriculture, by listening to the voice of market demand, is a trend, especially among young farmers.
For them, discovering lavender’s commercial potential is just the starting point for uncovering an entire sector where Romania has a long history: beauty care, based on the natural gifts that our gardens offer with such generosity. In the following pages, we present some lucrative businesses that strive for more than simply to deliver a strong natural essence in small bottles! Rather, they want to provide the Romanian essences born of this country’s clear air, land and water. That’s why they are innovating: researching the effects of aromatherapy and natural biocompatibility. More than that, as you will see, our entrepreneurs are testing essences to improve your customer satisfaction.
And now, close your eyes, relax and think of nothing else but the sound of a purple field!